Gareth is the Director of Strategy & Business Development (EMEA) at HAAS Alert, the connected-vehicle safety company behind Safety Cloud®. He leads European market development and partnerships to help emergency services, road operators, roadside teams and government agencies deliver timely, accurate digital warnings to drivers via in-vehicle systems and navigation channels.

His career sits at the intersection of road safety operations, connected-vehicle data, and the practical deployment of technology at scale. He has worked directly with OEMs, public agencies and ecosystem partners to turn mobility data into measurable safety outcomes—balancing innovation with governance, privacy, and operational realities. A key theme throughout his work is “trusted data in, trusted outcomes out”: if the information isn’t accurate, timely, and correctly lifecycle-managed, safety technology won’t be adopted or relied upon.

Before his current EMEA role, he was closely involved in advancing connected-vehicle data use cases with government stakeholders in the United States, including engagement with US DOT programmes. He also supported the brokering and delivery of a first-of-its-kind connected-vehicle data tender directly to a government agency (Texas DOT) focused on road safety applications. That experience shaped how he approaches public-sector adoption: clear problem definition, evidence-led procurement, robust data governance, and delivery models that scale beyond pilots.

Across EMEA, he focusses on:
• building partnerships with telematics and fleet technology providers, specialist vehicle builders and roadside organisations;
• enabling emergency and works fleets to broadcast high-confidence, real-time digital alerts;
• ensuring data quality, accuracy, and lifecycle management (activation, validation, cancellation) so trust is earned and maintained; and
• supporting agencies and partners with strategy, stakeholder engagement and business cases for adoption.

He is actively engaged in the UK/EU ITS ecosystem through events, working groups and industry collaboration, with a particular focus on protecting people at the roadside—responders, recovery operators, highways teams and road workers—by improving driver awareness and behaviour through dependable, standards-aware digital safety services.