Salesforce has launched a new e-book exploring how transport organisations can use trusted data and artificial intelligence (AI) to improve passenger experiences while driving operational efficiency.

Understanding the Passenger as an Individual: Designing Transport Around People in the Age of AI examines how rising passenger expectations are reshaping the transport sector and why understanding passengers as individuals is becoming increasingly important.

The publication introduces the concept of a Unified Passenger Record (UPR), bringing together passenger data into a single trusted view to support more personalised services, AI-powered engagement and better operational decision-making. It also features examples from across the transport sector and outlines practical steps for organisations looking to build a stronger data foundation for AI.

The e-book is aimed at leaders responsible for digital transformation, customer experience and operations, offering insights into how trusted data and AI can help create more connected, efficient and passenger-focused transport services.

Understanding the Passenger as an Individual: Designing Transport Around People in the Age of AI is available to download from Salesforce below.

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