Can technology personalise the transport experience?

Until relatively recently, our transport networks have largely provided a standardised experience: passengers receive broadly the same information, ticketing options and services regardless of their individual needs or circumstances.

Technology is beginning to change this. Greater availability of data, advances in AI and digital platforms are enabling organisations to understand their customers better and tailor services around them. From personalised information and journey planning to smarter ticketing, targeted disruption information and more accessible services, there is now greater potential to create a transport system that responds to the individual passenger.

Many other sectors are already demonstrating this at a more sophisticated level, including in education and government services. So, what can transport learn from these sectors, and how far can personalisation go?

This Digital Transport Forum webinar, delivered by ITS UK and supported be Salesforce, builds upon the discussion held at the Forum’s Liverpool conference on 14 July. Open to all, it will explore how technology could enable a more personalised public transport experience for all.

The discussion will explore:

• What personalisation means in a public transport and what passengers could gain from it;

• Lessons from sectors already using data and technology to personalise customer experiences;

• How AI, data and digital platforms could enable more personalised journey information, ticketing and passenger support;

• How personalisation can improve accessibility and respond to different passenger needs;

• The balance between personalisation, privacy, trust and appropriate use of passenger data; and

• What government, transport authorities, operators and technology providers need to do to make personalised public transport a reality.

Ultimately, the webinar will ask: Could we move from a transport system designed for the average passenger to one that increasingly understands and responds to each individual?

An agenda will be published shortly.

Register here

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