Dr Claire Williams is a leading Human Factors and Behaviour Change specialist whose 29 year career spans transport innovation, intelligent mobility, and the design of future ready systems. With deep expertise in applying systems thinking to complex transport challenges, Claire’s work consistently advances safer, more intuitive and more sustainable mobility environments.
Throughout senior roles across WSP, Atkins and CWC Ltd., Claire has directed high impact programmes that shape the future of how people move. At WSP, as Technical Director for Human Centred Design in Intelligent Infrastructure, she leads research, experimentation and strategic design across major national programmes. Her work includes understanding driver behaviour in current and next generation environments, such as her leadership on the Transforming Roadworks Simulator trial, which explores how drivers respond to new forms of dynamic speed limit information in roadworks settings.

Her future focused influence extends across the wider highways ecosystem. She has acted as Technical Specialist to National Highways, helping shape long term strategic options for the organisation, and served as a Technical Analyst on Perception Response Time in Driving, analysing behavioural science insights crucial to designing future road environments.
In public transport, Claire has delivered future mobility insight for Transport for Wales, developing a baseline safety performance picture to inform bus franchising models in the evolution of regional mobility systems. She has also provided Human Factors leadership on the South West Rail Platform Lighting Project, ensuring future rail environments remain safe and user centred as systems evolve.

Claire’s Human Factors leadership in the Transport Data Hub (WECA) and the Local Authority Transport Data Guidance (DfT) projects demonstrates her ability to guide organisations through the challenges of open data, digital platform design, and evidence based decision making, essential pillars of intelligent, future mobility.

Claire also brings unique expertise in innovative mobility trials. Her leadership in the Future Transport Zones mobility showcases explored public reactions to emerging transport modes and active travel technologies. She also worked on early MaaS trials for Transport for Greater Manchester, and a surface-to-air integrated ticketing project for the DfT. Her background includes extensive research leadership, contributions to UKROEd’s national road safety programmes, and authoring publications on human centred design and intelligent mobility.

Across all roles, Claire brings a blend of strategic insight, technical Human Factors expertise, and a deep commitment to designing transport systems that are safer, smarter, more resilient, and fundamentally human focussed.