Flora MacFarlane

Head of Growth and Partnerships, Vivacity

Flora leads the Growth and Partnerships team at VivaCity, having worked previously with VivaCity’s London partners and research institutions across the UK. She has spent the last 4 years in the mobility industry working to improve the way people experience streets and road networks. A firm believer in the power of data, she’s motivated to see the UK’s cities and wider transport networks strengthened by data-led decision making.