Jorgen Pedersen

Chief Operations Officer, Gooii TX

During an exciting career, Jorgen (COO at Gooii TX) has been responsible for the delivery of several award-winning, innovative, and business-transformational Intelligent Transport Systems (ITS) programs across the breadth of the traffic and public transport sectors. These have included a combination of passenger information systems, such as the London Journey Planner, first-mile-last-mile intelligent routing systems, smart ticketing solutions encompassing Account Based Ticketing, cEMV (contactless Eurocard, Mastercard, Visa), bar-code ticketing and even gate line upgrades, and on-bus ticket validation solutions.

Jorgen was responsible for the delivery of the London, San Francisco and elements of the UK national Journey Planners, as well as the Nottingham and Derby Ride solution – perhaps the most integrated MaaS solution currently available in the UK.  He has been responsible for an integrated First-Mile/Last-Mile solution for Medicaid patients in New York.

As Technical Programme Manager and lead for the Nottingham and Derby MaaS deployments, Jorgen was responsible for the delivery of the only current full MaaS implementation in the UK. Going hand-in-hand with that, we at Gooii TX have also successfully launched our own fully integrated journey planner for the West Midlands, a significant milestone for us and showcases our capability to deliver scalable, real-world digital mobility platforms designed around seamless, multimodal passenger journeys. Other Gooii TX developments include working on the NETGO ticketing app and the Nottingham Contactless project.