Kirsty Darby is an experienced Business Development Manager at Talk to Sam (Smart Applications Management), with a strong track record of supporting public- and private-sector clients through the development of robust, deliverable technology service solutions.

Kirsty leads business development activity across smart and digital application services, working closely with clients, and partners to understand requirements, manage risk, and develop compliant, value-driven proposals. Her background in sales and service operations enables her to shape solutions that are operationally sound, commercially viable, and aligned to contractual and framework requirements.

Prior to her current role, Kirsty held a Customer Success Director position at Ticketer, where she supported large-scale transport technology services for operators and transport authorities. This included working within high-availability environments, supporting service performance, and engaging with multiple stakeholders.

Kirsty brings a structured, assurance-led approach to business development and is committed to building long-term, trusted client relationships.