Mark Collins is Head of Future Transport at Transport for West Midlands and also represents TfWM on the board at ITS (UK). As part of his portfolio at TfWM, he is responsible for numerous technology and service delivery programmes. He recently led the Future Transport Zone programme in the West Midlands, which included elements such as Mobility Credits, Mobility Hubs, Mobility-as-a-Service, new modes including eScooters and WM On-demand. Separately, he oversees the CAV and related infrastructure activities as well as a developing transport behaviour change programme (the Influencing Transport Lab). He is also involved in establishing the future mobility strategy within TfWM, deploying the learnings from these innovation programmes. Before joining TfWM he spent 11 years at Jaguar Land Rover in a series of engineering and management roles including vehicle prototyping, vehicle packaging, technology research and advanced engineering. With a degree in Mechanical and Automotive Engineering he has extensive experience of delivering new technologies and mobility systems.