New Virtual Loading Bay Live in collaboration with Cross River Partnership and City of London

We are thrilled to announce the launch of a new Virtual Loading Bay on Watling Street with the City of London. This launch is part of our wider participation in Cross River Partnership’s Smarter Greener Logistics Trial which aims to reduce pollution and congestion in London’s hot spots.

The loading bay will be available to book by registered delivery drivers and will help to improve access for suppliers in the area delivering to local businesses via a pre-booked space on our kerbside management platform – ‘Kerb’.

Chairman of the City of London Corporation Streets and Walkways Committee, Graham Packham said: 

“We are pleased to be working in partnership with colleagues at Cross River Partnership and Grid Smarter Cities to deliver this 6-month trial of a virtual loading bay. We hope that freight operators being able to book a slot for loading will minimise conflicts between vehicles, provide air quality benefits, and enable more efficient servicing for businesses in the vicinity of Watling Street, and look forward to the results of the trial.”

Laura Jacklin, Commercial Development Manager from Grid Smarter Cities said: 

“This location in particular will help to see how deliveries interact around times of pedestrianisation of streets, ensuring that businesses still get their deliveries before the street closes to vehicles. We look forward to seeing how the Virtual Loading bay can help different sectors still have space to deliver and help businesses continue to flourish.”

Katherine Fairfax, Project Manager from Cross River Partnership said:

“Cross River Partnership are delighted to launch the Watling Street Virtual Loading Bay in collaboration with the City of London Corporation and Grid Smarter Cities. The trial provides an exciting opportunity to test an innovative kerbside solution and understand the impact on congestion and air pollution in London.”

The trial is now live!

If you are an interested delivery driver in the City of London area and would like to register to use the bays free of charge, please contact