ITS UK launches rebrand and new website

ITS UK has launched a new website and brand refresh to better reflect the innovative, dynamic and high-tech sector we represent.

2023 is a year of change for ITS UK as the organisation moves to the next stage of our development. In its Member Survey at the end of 2022, ITS UK members informed us that their priority for ITS UK during the year ahead was “advocating on behalf of the sector to help boost the profile of and investment in intelligent transport”. The brand refresh and new website seeks to support this aim, by providing a platform that better represents the industry and its work.

Max Sugarman, Chief Executive of Intelligent Transport Systems UK, said: We’re delighted to launch a brand refresh and website today, which better reflect the innovative and dynamic work of the intelligent transport industry. Our new logo reflects our aim to engage more with key decision makers across the transport sector, highlighting to them the importance of the work our members do. We hope members find the new website a valuable resource, providing a central hub for all things ITS.”

The new purple and teal logo aims to make our brand more tech-focused as we take a more outward-focused, external approach. ITS UK also has a new tagline, ‘empowering transport technology‘, which highlights the organisation’s role as the UK’s transport technology association, supporting the sector to deliver.

The new website launches today too and can be found at the new URL of

The new website aims to provide a clearer, simpler interface for members that is accessible and easy-to-navigate. It seeks to provide central hub of information for events, activities and news from across the sector.

Please note that the previous link ( will now take you to the new website too. The ITS UK team can be contacted on their current emails.